How does the representation of people of colour in the media affect society? The media is an agent of socialisation; it is not often recognised how much of an impact it has on individuals . There are people part of society that are privileged enough to grow up seeing people that look like them and can relate to them on their screens. These individuals, they come in contact with a world that they are somewhat familiar with, they develop goals, aspirations and dreams knowing that it is possible to achieve them, simply because they have seen a “reflection” of themselves do so. The portrayal of people of colour in the media has altered the perception of individuals in society, depending on your racial identity you will (consciously or subconsciously), not only view the world differently but you will also receive the world differently and be treated differently. I will be looking at both the negative and positive effects that the representation of people of colour have in society. ...